• Ecommerce Trends in 2024

    AI, Integration and Automation

    Ecommerce has experienced exponential growth in recent years, reshaping the retail landscape in the USA and worldwide. In the United States, the ecommerce market has been on a steady incline, driven by factors like convenience, a wide product selection, and competitive pricing. Globally, the growth is even more remarkable, with emerging markets catching up swiftly. The COVID-19 pandemic accelerated this trend, pushing more consumers online and forcing businesses to adapt to the digital realm.

    How Technology Is Changing the Landscape of Ecommerce

    Technology plays a pivotal role in shaping the ecommerce landscape. From mobile shopping apps and responsive websites to augmented reality shopping experiences, tech innovations are enhancing the online shopping journey. Advancements like chatbots, virtual try-ons, and voice-activated shopping improve user experiences, increase conversions, and keep customers engaged. Moreover, the growth of mobile commerce, with the widespread use of smartphones and mobile payment options, is changing how consumers shop and pay for products and services.

    AI in Ecommerce

    Artificial Intelligence (AI) is a game-changer in the world of ecommerce. It enables personalized product recommendations, chatbots for instant customer support, predictive analytics for inventory management, and even virtual shopping assistants. AI algorithms analyze vast amounts of data to understand customer behavior, helping businesses tailor their marketing efforts and improve customer satisfaction.

    Automation and Ecommerce

    Automation is another critical factor driving ecommerce growth. Businesses are automating various aspects of their operations, from inventory management and order processing to email marketing and customer segmentation. Automation saves time, reduces errors, and allows ecommerce businesses to scale efficiently. Moreover, automation can improve customer service by providing quick responses and seamless order tracking.

    How Integrations Can Save Money and Time

    Efficiency is paramount in the ecommerce world, and integrations are the key to achieving it. Integrating various software solutions, such as inventory management, payment gateways, and shipping carriers, streamlines operations. It reduces manual data entry, minimizes errors, and saves both time and money. These integrations help businesses focus on what they do best – providing excellent products and services to customers – rather than getting bogged down by administrative tasks.

    How Putting the Customer First Will Help Businesses Succeed

    In a rapidly evolving ecommerce landscape, putting the customer first remains the golden rule. Exceptional customer experiences, personalized interactions, and responsive customer support are all crucial for building trust and loyalty. Businesses prioritizing customer satisfaction retain existing customers and attract new customers through positive word-of-mouth. Ecommerce growth is intricately linked to understanding and catering to the evolving needs and preferences of the customer.

    To solve all of these challenges, Birddog Software supports multiple platforms and provides a variety of integrations.


    Shopify is a very competitive ecommerce option, and the monthly cost is a fraction of that of other ecommerce platforms. Shopify's platform is simple and easy for most people to use. However, without formal knowledge of Shopify's template language, Liquid, users may be unable to customize their store to their preferences. Shopify is a good fit for smaller businesses that need a simple online store.


    Magento takes the opposite approach. Magento is open source, allowing its users to tailor their store to their requirements. When it comes to ecommerce platforms, Magento supports plenty of bells and whistles. However, these features are at the cost of complexity. Magento sites need constant maintenance to perform at their peak. Professional assistance is required to set up a Magento store. These expenses will run up the bill for a smaller company. Magento is recommended for larger companies whose needs cannot be met by an ecommerce platform such as Shopify.


    WooCommerce fits between Magento and Shopify. Running open-source, WooCommerce is heavily customizable. To use WooCommerce, however, they must have in-depth knowledge of WordPress and WooCommerce. Moreover, WooCommerce is a WordPress plugin, meaning it can only run on WordPress sites. Many plugins are available for WordPress to extend its capabilities, making it more complex. WooCommerce is an excellent fit for companies that have web developers who can make database backups and provide support should something go wrong.

    BirdDog Ecommerce

    BirdDog Ecommerce is similar to WooCommerce, Shopify, and Magento ecommerce platforms in that it provides a storefront and shopping cart system plus a backend interface for management. However, it is much more powerful because it allows clients to configure an online store that supports various integrations. BirdDog Ecommerce supports ERP integration, an enterprise-class Product Information Management, and Content Management System, enabling your website's day-to-day operation to be managed by the marketing department, not by IT.

    BirdDog Enterprise Business Software

    If a B2C, B2B, or D2C has a business dream wishlist, BirdDog Enterprise ticks all the boxes. It has all of the features that a business needs to grow, and it's all in one place. 

    • Ecommerce - Product Configuration, BOM, Multiple Currencies, Product Information Management, Customer Portal, Ticket Sales / Online Event Management.
    • Front Office - Customer Service, CRM, Sales Manager Console, Alvara Sales Tax Connector, Route Sales, Tax Cert Manager, Order Rules (if then logic).
    • Back Office - Manufacturing Console, Credit Card Processing, Invoices, Freight, PIM, Invoicing.
    • Warehouse Management - Picking System, PIM, Shipping Console, Receiving Console, Purchase Order Console, Inventory Console, Shipping Interface.
    • Tools - Data Scrubbing, Job Master, Key Fixer, Imports.
    • Integrators - SDK, API, Sales Order Integrator, PO Integrator, Synchronization Engine, Ecommerce Punchout, Auto Cash Receipts, GL Mation.
    • 3rd Party Connectors - Ecommerce Connectors, Sales Tax Connectors, EDI Connectors, ShippingEasy Connector, and Service Pro Connector.
    • Accounting - General Ledger, Accounts Payable, Accounts Receivable, Billing Console.


  • Ecommerce product information management is the key to taking your business to the next level.

    Increase Sales by Providing More Data

    Product information management is the key to taking your business to the next level. A solid Ecommerce Product Information Management System allows businesses to create one data source for every sales channel. The right system means providing rich content, including videos, images, manuals, product specifications, and other valuable details to your ecommerce customers or feeds to Amazon, Walmart, E-bay, or similar systems. Not only will this help real customers find and purchase your products or services, but it will also help with Search Engine Optimization.


    What is PIM (Product Information Management)?

    PIM, or Product Information Management, is a software solution designed to centralize and manage product data, enabling businesses to streamline creating, enriching, and distributing product information across various channels. By harnessing the power of PIM software, companies can ensure consistency, accuracy, and completeness of product information, resulting in enhanced customer experiences and improved operational efficiency.

    Product Information Management

    Importance of PIM in Ecommerce

    1. Product Data Management Centralization: Ecommerce businesses deal with a vast amount of product data, including specifications, descriptions, images, and more. Managing this data manually can be a daunting and time-consuming task. PIM software offers a centralized repository to manage and organize all product information efficiently, ensuring data integrity and reducing errors.
    2. Enhancing Customer Experience: In the digital realm, where customers cannot physically touch or examine products, compelling product storytelling becomes paramount. PIM software enables businesses to create engaging and informative product descriptions, highlighting key features and benefits. By providing accurate and comprehensive information, businesses can build trust, reduce returns, and enhance the shopping experience.
    3. Enabling Cross-channel Consistency: Maintaining consistent product information becomes crucial in the omnichannel era, where customers interact with brands across various touchpoints. PIM software allows businesses to seamlessly distribute product data across multiple channels, such as websites, marketplaces, social media, and mobile apps, ensuring a unified brand experience.

    Adding Content for SEO and Shoppers

    In addition to streamlining product data management, PIM software enables businesses to leverage content for search engine optimization (SEO) and shoppers at the same time. Here's how:

    1. Improved SEO: By incorporating relevant keywords, product descriptions, and metadata, businesses can optimize their product content for search engines. PIM software facilitates the creation of SEO-friendly product descriptions, enabling companies to rank higher in search results and drive organic traffic to their ecommerce store.
    2. Enhanced Shoppers' Understanding: Shoppers rely on product information to make informed purchase decisions. PIM software provides businesses with detailed and accurate product specifications, multiple images, videos, and customer reviews. Such comprehensive information empowers shoppers to evaluate products effectively and find the exact items they want, increasing customer satisfaction and reducing returns.

    Best Practices When Using PIM Software

    It is essential to follow best practices to maximize the benefits of PIM software.

    1. Data Governance: Establish clear data governance policies to maintain data accuracy, consistency, and integrity. Regularly audit and update product information to ensure relevance and completeness.
    2. Enriched Product Content: Leverage the capabilities of PIM software to create rich and compelling product content. Use high-quality images, videos, and interactive elements to engage shoppers and effectively convey product features.
    3. Customization and Personalization: Tailor product information based on target audience segments. Consider different languages, regions, and demographics to provide localized and personalized customer experiences.
    4. Integration with Other Systems: Integrate PIM software with other business systems, such as ERP, CRM, and ecommerce platforms, to streamline data flow and ensure consistency across all touchpoints.
    5. Continuous Improvement: Regularly analyze customer feedback, data analytics, and market trends to refine and optimize product content. Embrace a culture of continuous improvement to stay ahead of the competition.

    PIM and ERP Make Your Data Complete

    Whether they engage in ecommerce or sell their products through distributors, manufacturers greatly benefit from integrating product information management (PIM) systems with their enterprise resource planning (ERP) software. As mentioned, a PIM system is a centralized repository for all product-related data, including specifications, descriptions, images, and pricing information. By combining this comprehensive product data management capability with the operational functionalities of an ERP system, manufacturers can streamline their processes and enhance their business growth. For e-commerce operations, a PIM system integrated with ERP, ensures accurate and up-to-date product information across multiple sales channels, improving customer experience and increasing conversions. Similarly, manufacturers selling through distributors can benefit from PIM-ERP integration by ensuring consistent and accurate product data across the entire distribution network. This results in improved efficiency, reduced errors, and better collaboration. Ultimately, manufacturers can effectively manage their product information, enhance their operations, and drive business growth in today's competitive market by utilizing a PIM system alongside their ERP.

    Master the Art of Product Storytelling with the Best PIM Software

    In the ever-evolving ecommerce landscape, the art of product storytelling plays a vital role in capturing the attention of potential customers. With the help of robust PIM software solutions, businesses can effectively manage product data, create engaging content, and provide a seamless shopping experience across various channels. By implementing best practices in PIM software usage, businesses can elevate their Ecommerce operations, provide accurate data to distributors, stand out from the crowd, and ultimately drive growth and success.

     Contact Bird Dog Software

  • Connect 2018


    We had a phenomenal time at New Orleans this last week.  We are ecstatic to have connected with many individuals, we hope that we can solve the many problems faced in the ever-changing business world.  We would also like to thank everyone for coming to the Birddog/Avalara happy hour at the House of Blues.  With free beer and good food its hard not to have a good time. Thank you for allowing us to be your company's ultimate best friend. 

  • Happy Independence Day!

    Tuesday July 03 2018

    Summer is in full swing and, with that brings Independence Day. From east coast to west, red-blooded Americans are revving up their grills and buying fireworks. On this July fourth, we at BirdDog Software look forward to celebrating this time-tested American tradition. Now it's about time to light that fuse and get this party started. In the midst of all this good-natured destruction we should take time to think about how we got here. We should remember the men who fought to make a country of life and liberty. We should thank those who paved the way for our great nation to prosper. What better way to say “thanks” than blowing stuff up in our backyards? So let's crack open a cold one, throw some tea into the harbor, and party like it's 1776!

  • Supreme Court Ruling Unleashes the Kraken

    Robin L Zwirtz Tuesday June 26 2018

    Last week's supreme court ruling has changed the sales tax game. Originally, states could only charge sales tax if a company had nexus in that state. While nexus rules were complicated, they generally limited states to only being able to go after sales tax from companies with a physical presence. However, this rule has been repealed, meaning states are free to make their own rules regarding sales tax. Unsurprisingly, this is making big waves for anyone making out of state sales.

    With these changes, it's critical to understand where you're doing business and what rules you must follow. Our sales tax partner, Avalara, plays a crucial role with their sales tax products. They will be hosting a webinar on Thursday, June 28th, to answer anyone's questions. It goes for one hour and is totally free, so make sure to sign up! For BirdDog customers, we offer an Avalara Sales Tax Connector. If you make out of state sales where you have historically not charged sales tax, the game has changed.

    Don't get caught unaware.


  • Evolve 2018

    Macola Evolve 2018

    We're absolutely stoked for the upcoming Evolve show in Chicago. Our developers have been busier than a mosquito at a nudist colony, and we cant wait to show you what's new. We're ecstatic about our new Product Information Management package, along with our many connectors, such as Amazon, Shopify and Magento. Come by our booth and see how Birddog Software can be your company's ultimate best friend. #YearOfTheDog

    Using BirdDog’s robust product management platform, Amazon Connector allows you to leverage and unify your product data. It also pushes product data up to amazon and pulls orders and customers down to Macola. Expand your ecommerce reach to the world’s most prolific marketplace.

    Your seamless bridge between Shopify and Macola. With Job Master, the Shopify Connector will link between systems and move data such as Product Detail, Inventory Availability, Customers, Pricing, Order History and Tracking Info.

    Your seamless bridge between Magento and Macola. This connector will link between systems and move data such as, Product Detail, Inventory Availability, Customers, and Pricing. It also moves Order History and Tracking Info.

  • OmniCommerce in B2B Markets

    BirdDog Software

    The Benefits of OmniCommerce in B2B Markets

    Convenience and service are just two aspects of Ecommerce that consumers have come to expect. Business to Business professionals can agree as well, consumer behavior drives how business work — and how they interact with their own manufacturers and distributors. 

    With advances in technology and the shaping of a new marketing landscape, many businesses are embracing change and adopting strategies that meet customers where they are. Those who aren’t, are relying on traditional processes that aren’t producing return like they used to.

    It’s important to ask yourself, “Where does my business lie on this spectrum?”

    Change requires adaptability. And while it can be difficult at times, it also provides an opportunity to overcome exciting, new challenges — one being OmniCommerce. OmniCommerce can be defined as a retail strategy that delivers a seamless customer experience through all available shopping channels. 

    Keep reading to learn how this practice is helping Business to Business companies adapt to changing markets and reach more customers.


    1. Everything is taking place online.

    Business to Business buyers begin their journey online. They research products across a variety of devices — desktops, laptops, tablets and smartphones. Because this part of the buyer’s journey is taking place in multiple places at once, it’s important for your business to be a step ahead. Intuitive search practices, responsive sites, online customer service and inventory tracking supports and engages Business to Business buyers where they are, increasing your chances of a sale.


    3. Timely delivery is key.

    As a business, having a machine down or your best-selling item out of stock can immediately lose you a sale. If a Business to Business buyer is looking for an item and it’s unavailable, because of an extensive digital marketplace to choose from, they’ll click off and refer to the next competitor. Inventory visibility and transparency in when orders arrive are key in providing the ultimate customer experience. Anymore, delivery dates are a key factor in purchasing decision. Realizing this, as a Business to Business company, it’s your role to enhance fulfillment capabilities with buyers.


    4. Stop calling OmniCommerce a buzzword. 

    OmniCommerce isn’t an option anymore if you’re wanting your business to be successful — buyers are demanding it. And with 94 percent of B2B buyers researching product information prior to a sale, it’s more important than ever to be consistent across all channels in regards to content, services, account history, deliveries, returns and exchanges.


    5. A tailored experience makes the sale.

    Different buyers have different needs. Re-ordering a product and purchasing for the first time fall under two very distinct processes. A common pain point for Business to Business buyers is frustration with the unnecessary complexity of traditional procurement. In other words, customers are seeking solutions that affect the way they engage with customer service — or even the brand itself.


    6. You can always improve lead-to-revenue capabilities.

    In today’s world, the majority of B2B businesses rely on inefficient lead generation capabilities. Processes aren’t integrated and customers simply aren’t engaged in the channel(s) they prefer. It’s important to refer to lead management with a more holistic approach. Behavioral marketing, contextual personalization, integrated process and service are the key factors in driving a sale. As general as these may be, they can always be improved.


    7. It’s possible to do it all within one platform.

    We’re realized and studied the issues B2B businesses face reaching customers. Our OmniCommerce program gives you the ability to provide better customer service through an Ecommerce portal — saving you time, money and minimizing mistakes. With OmniCommerce,  you’re also able to serve your customers and Business to Business in ways they want you to with extensive digital integrations.

    Our goal here at BirdDog is for our OmniCommerce to assist you in everything that you do — much like a best friend. And though we can’t approve your potential dating life or take a ride with you in your new set of wheels, we can help your manufacturing, wholesale or distribution business run smooth as silk. 


    OmniCommerce combines the best resources, offering excellent customer service, broad product selection and transparent delivery options — in all channels. To learn how our OomniCommerce can help your B2B business specifically, give our team a call at (877) 794-5950 or click the button in the top banner to request a free demo!

  • Make Ecommerce Great Again 2017

    Friday January 20 2017

    Some websites are not integrated, Sad!

    I like BirdDog Software.  They are the super geniuses of all time.  If I was choosing an Ecommerce platform it would be BirdDog Ecommerce.

     I mean like they will repeal and replace your old website! See….. 


    BirdDog Software will build a big beautiful wall around your credit card data – and nobody builds walls better than me, believe me….. 


    BirdDog Software has been dealing with fixing bugs all my life. All my life. And They have always gotten them to fix…..


    When I am helping, you run your business, I will work to ensure that all of our customers are treated equally and protected equally.

    Every action I take, I will ask myself, 'Does this make life better for young businesses, who have as much of a right to live out their dreams as any other business?'  Customer Service is Key.


     Together with BirdDog Software, your company’s ultimate best friend, We can

    ‘Make Ecommerce Great Again’


    This message has been approved by BirdDog Software Corp.

  • Experience vs. Transaction

    Monday January 16 2017

    We’ve discussed in a previous blog how crucial Omnicommerce is in the success of your business. Whether you own a manufacturing, distribution, B2B or retail business, it’s more important than ever to reach your customers where they are.

    Previously, we touched on some of the major aspects of Omnicommerce – the digital presence and transactional side of the integration. Lying on the other end of the spectrum is customer experience. You may have been hearing that OmniCommerce improves it. But, how? Keep reading to learn how Omnicommerce affects brand loyalty and your sales cycle.

     The objective of Omnicommerce is extending beyond a brand’s single realm. In other words, it allows the customers to guide their own data and experiences. Omnicommerce provides a more comprehensive, integrated shopping because it’s continually modifying it’s context in ways that are more pleasing (or convenient) to the customer.

     For instance, let’s say you found a pair of shoes you really liked and saved them to your online wish list. Once you leave the website and drive to the mall, the customer journey begins to fork. If your business doesn’t use Omnicommerce, your customer will divert because their information isn’t easily accessible. Now, you may find the shoes in store and purchase. Or, you may not. That’s the real guessing game. But, with Omnicommerce, you’re greatly increasing your chances of that sale. Not too shabby, huh?

    The coordination of offline and online experience is the tipping point. As a business owner, you have the chance to get your customers more involved with your brand. When you build that relationship on trust and an identity they resonate with, you’ll be building business with them for the long run.

    Another benefit of Omnicommerce is that it unifies and solidifies your marketing efforts. All your work will be coordinated around the same goals and tracked to every last detail. Also, with instant updates on inventory and sales, you’ll be able to view firsthand the impact of the integration.

    With sales taking place both in the real world and the digital one, it’s more important than ever to line out multiple touch points. A sale isn’t finished when a customer purchases a product. It’s the experience they had with your brand that stays with them when they return home.


    The ultimate goal of Omnicommerce is to foster brand loyalty within all stages of the customer journey, across all platforms. This increases convenience and personalization, providing an overall better experience for your customers. With this concentration shift, you may need a hand getting started. And for that, you have BirdDog Software. Don’t hesitate to give us a call. We’re here to help you become more successful by helping you reach every customer. Everyone. Everywhere. Every time.  (877) 794-5950

  • Happy Thanksgiving 2017 !!!