Group Creation and application for your contats gives you the ability to report and analyze your relationships at a whole new level.

 

Effective Email Marketing requires a unique message tailered for a unique contact.  Group segments allow you to mark a contact with one or multiple group tags and send targeted messages via Email and Print Campaigns. 

 

For example, you go to a trade show, collect visitor data for follow-up, get back to the office and are assigned the task of sending followups,

Simply drop your trade show contact info into a csv file, create a group name (Tradeshow Visitors) and import your contacts in seconds.  Once they're in, create a message that speaks to them with a clear call to action, selcet the contact group that you want the message sent to and voila...a successful campaign has begun!