Product Information Management System

What is Product Information Management?

Product Information Management (PIM) is a system designed to centralize, manage, and enrich product information. It ensures consistent and accurate data across all sales and marketing channels, whether you're running an e-commerce store, selling through marketplaces, or engaging in digital advertising campaigns. PIM serves as the single source of truth for product data, simplifying how businesses manage their inventories, descriptions, attributes, and multimedia assets. With the growing complexity of multichannel selling, PIM has become indispensable for businesses looking to scale efficiently and deliver superior customer experiences.

Doesn't My ERP Store Enough Product Data?

While Enterprise Resource Planning (ERP) systems are great for handling backend processes like inventory control, order management, and financial reporting, they aren't designed to manage the depth and breadth of product data needed for marketing and SEO purposes. ERPs typically store basic product details, but they lack the ability to enrich this data with descriptions, SEO keywords, or multimedia elements such as images and videos. Conversely, PIM excels in organizing and optimizing data for customer-facing applications, making it the go-to solution for enhancing digital marketing strategies and omnichannel sales performance.

Without PIM

With PIM

These are two different versions of the same product pulled from our ERP. The first one is unchanged from the ERP information. The second is improved with PIM.PIM works in tandem with our connector software. Your products and pricing will be sent from your ERP to the website, and then improved with PIM based on the rules set by you. 

Enrich your product pages with traits such as:

  • Images
  • Expanded description limits
  • Custom fields
  • Easy-to-use category control

How Much Can PIM Improve Sales?

The impact of PIM on sales can be transformative. Businesses implementing a robust PIM system often see significant improvements in conversion rates and average order value improvements. Customers can make informed purchasing decisions more quickly by providing high-quality, enriched, consistent product information. Studies show incomplete or inaccurate product data can lead to cart abandonment and negative reviews. Businesses can reduce these risks with PIM, ensuring a smoother buying journey. Additionally, faster time-to-market for new products and the ability to scale across multiple channels can further boost revenue.

How Does Extended Product Data Play Into SEO?

Extended product data, such as detailed descriptions, high-quality images, videos, and user-generated content like reviews, is critical for search engine optimization (SEO). Search engines prioritize pages with rich, relevant, and unique content. A well-structured PIM system can efficiently store and syndicate extended product data, ensuring that your product pages are optimized with keywords and metadata that align with user search intent. Additionally, structured data formats like schema markup, supported by PIM systems, help search engines better understand your products, increasing visibility in search results and enabling features like rich snippets.

How Does Extended Product Data Play Into PIM?

Extended product data forms the backbone of a high-performing PIM system. Beyond storing SKU numbers and pricing, PIM allows you to manage intricate details like compatibility information, use cases, sustainability certifications, and more. This enriched data can then be tailored to meet the unique requirements of each sales channel, ensuring consistency and relevance. For instance, a marketplace like Amazon may demand data fields different from your website's. PIM ensures that these demands are met without duplicating effort, keeping your product information current.

How Does AI Use Product Data to Serve Ads?

Artificial Intelligence (AI) is revolutionizing how digital ads are served, and product data plays a pivotal role in this transformation. Google Ads and other platforms leverage machine learning algorithms to analyze product attributes and match them with user search intent. The richer and more structured your product data, the more effectively AI can create dynamic ads that resonate with potential customers. PIM systems ensure that ad platforms can access the most accurate and detailed data, enabling features like dynamic remarketing, where ads are customized based on user's past interactions with your products.

  • Unlimited Product Attributes - Store every bit of information relevant to your product. Manage hundreds or thousands of attributes with names that make sense to your business.
  • Simple or Complex Attributes -
    Manage single values such as:
      Color: Red, Green, or Blue
    Manage hierarchical values such as:
      Apparel & Accessories
      • Clothing
      • • Dresses
    Manage multiple values such as:
      Automotive Parts
      • GMC
      • • Yukon
      • • • 2012
      • Chevy
      • • Tahoe
      • • • 2012
  • Single Source of Data for Every Channel - Keep all your product data in one place and stop the spreadsheet madness.
  • Sophisticated Security - Give everyone in the company the access they need to do their job.
  • Web-based - Grant anywhere/anytime access for every stakeholder, no matter where they work.
  • Handles ALL Items - Manage millions of products with easy one-off edits or massive imports.