How to create and use Email Templates

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When you open Email Templates, the following screen displays.

Email template list

When you click the Edit icon, or the Add icon, the following screen displays.

Email template screen

The screen has the following options:

  • Send Test Email - Sends the email as displayed in the editor to the email on file for the user editing the template
  • CC: - List email address you want to copy.
  • BCC: - List email address you want to blind copy.
  • Subject - Email subject when sent to contacts in campaign
  • Editor - Full HTML editor for email.

REMINDERS:

  • Remember that the email will be viewed in an email client
  • Keep the width between 400-800 pixels wide

MERGE TAGS

BirdDog has built in merge tags that can help you customize your email campaigns. You can use these merge tags to dynamically add content to your email. With merge tags, you can include your subscribers’ first and last names to make them feel special when they receive your email.
  • %FName% -include the first name of each of your contacts in the email you send them.
  • %LName% - include the last name of each of your contacts in the email you send them.
  • %Name% - include the first and last name of each of your contacts in the email you send them.

OPT OUT

Our %OPTOUT% merge tag automatically generates a link to your Unsubscribe page. All campaigns should include an unsubscribe link so subscribers can opt out of receiving your campaigns if they choose.  BirdDog will automatically manage contacts who wish to unsubscribe from your mailing list by using the %optout% tag. Enter the code %optout% in your email, this will create a dynamic link in your email to your unsubscribe page. Once a contact confirms that they wish to unsubscribe the system will change the User Field 'Email List' to False. That contact will not be included in future campaign, email or print.
Always include an opt out option in your email campaigns- it's the law!  
Here is an example
What you enter in the email body: If you no longer wish to receive emails from BirdDog Software, please %OPTOUTLINK%.
What the email recipient will see: If you no longer wish to receive emails from BirdDog Software, please Unsubscribe.
 

IMAGE LINKS and Google Analytics

Create image links to track clicks on your email in Google Analytics
  • To add an image link in the HTML editor click 'Insert Hyperlink' in the tool bar
  • Insert the URL of the page you want to link to
  • Add correct tracking code to the end of the URL
    • ?%LINKID("banner")% - Use this if your URL does not end in a parameter 
    • &%LINKID("banner")% - Use this if your URL ends with a parameter 
    • The simple rule, if the URL does not have a ? in it then use ?%LINKID("banner")%. If the URL already has a ? in it use &%LINKID("banner")%
Example- for http://www.birddogsw.com/Categories25.aspx?Id=87de23d7-b0e6-4adf-aeec-34155a493f1b you would add &%LINKID("banner")
  •  http://www.birddogsw.com/Categories25.aspx?Id=87de23d7-b0e6-4adf-aeec-34155a493f1b&%LINKID("banner")
Example- for http://www.birddogsw.com/default.aspx you would add ?%LINKID("banner")
  •  http://www.birddogsw.com/default.aspx?%LINKID("banner")
LINKID is the keyword that sends data for Google Analytic tracking (don't change)...banner is the name of the object they will click to go to the desired page (change).
You want each LINKID in the email to be different so you can tell which link they clicked.
So, if you have 3 places they can click in the email (say the header, the footer and a tell me more link) then you should have 3 LINKIDs...each with a different name: LINKID(topbanner), LINKID(footer),LINKID(tellmemore)
  • Make sure all Images that are also Hyperlinks have border=0 to keep Outlook from putting a purple outline
  • HTML example <a href='http://www.yoursite.com?%LINKID("banner")%' target="_blank" >Link</a>