Within BirdDog Enterprise, you can create price codes for Items, Customers, Product Categories, Customer Types, or a combination thereof. And, you can use markups, discounts, or a set price within the price code. These combinations give you a great deal of flexibility in using pricing as part of your marketing strategy.
Let's take a look at how the different settings with price codes work and what they mean to you.
What items get special pricing?
- If you are putting an entire category on sale, you can set up the price code at the product category level.
- If not, you will need to create price codes for the items you are offering special pricing.
Who gets this special pricing?
- Are you offering it to everyone? If so, then all the work needs to be done at the item or product category level.
- Are you offering it to a type of customer? A type of customer can have price codes maintained at the customer type. But remember, it will apply to all customers with that customer type.
- If you are not offering it to everyone, or an entire type of customer, you have to maintain the price codes for the individual customer.
What is the selling price?
- Are you going to discount the list price? This applies where you are offering a percentage off. "50% off" for instance. The price calculation would be
List Price [from item location] - (List price × discount %)
- Are you going to mark up your cost? - Perhaps you want to use a markup to set the price. By using markup, you are using your cost as the starting point for pricing. The price calculation for using markup would be Item Cost + (Item Cost × Markup %).
**It is important to remember that your mark up % will not equal your gross profit %. If you want your price to contain a specific gross margin %, you can use markup to set your price, but the markup % would equal gross profit % / (1 - gross profit %)
- Or, are you setting the price manually?
There are many questions to answer, but once you know what you want to do; setup is easy. Look at the chart below to see the different combinations of price codes and where you maintain each of them.
Read here about creating price codes for a Customer.
Read here about creating price codes for an Item.
Read here about creating price codes for a Customer Type.
Read here about creating price codes for a Product Category.