Price Code Discussion

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Within BirdDog Enterprise, you can create price codes for Items, Customers, Product Categories, Customer Types, or a combination thereof. And, you can use markups, discounts, or a set price within the price code. These combinations give you a great deal of flexibility in using pricing as part of your marketing strategy.

Let's take a look at how the different settings with price codes work and what they mean to you.

What items get special pricing?

  • If you are putting an entire category on sale, you can set up the price code at the product category level.
  • If not, you will need to create price codes for the items you are offering special pricing.

Who gets this special pricing?

  • Are you offering it to everyone? If so, then all the work needs to be done at the item or product category level.
  • Are you offering it to a type of customer? A type of customer can have price codes maintained at the customer type. But remember, it will apply to all customers with that customer type.
  • If you are not offering it to everyone, or an entire type of customer, you have to maintain the price codes for the individual customer.

What is the selling price?

  • Are you going to discount the list price? This applies where you are offering a percentage off. "50% off" for instance. The price calculation would be
    List Price [from item location] - (List price × discount %)
  • Are you going to mark up your cost? - Perhaps you want to use a markup to set the price. By using markup, you are using your cost as the starting point for pricing. The price calculation for using markup would be Item Cost + (Item Cost × Markup %). 
    **
    It is important to remember that your mark up % will not equal your gross profit %. If you want your price to contain a specific gross margin %, you can use markup to set your price, but the markup % would equal gross profit % / (1 - gross profit %)
  • Or, are you setting the price manually?

There are many questions to answer, but once you know what you want to do; setup is easy. Look at the chart below to see the different combinations of price codes and where you maintain each of them.

Maintained at Customer
Discount (D), Markup(M), Price(P)
Customer Number Only
D, M
Customer Number and Product Category
D, M
Customer Number and Item Number
D, M, P
Maintained at Item
Discount (D), Markup(M), Price(P)
Item Number Only
D, M, P
Item Number and Customer Type
D, M, P
Item Number and Customer Number
D, M, P
Maintained at Customer Type
Discount (D), Markup(M), Price(P)
Customer Type
D, M
Customer Type and Product Category
D, M
Customer Type and Item Number
D, M, P
Maintained at Product Category
Discount (D), Markup(M), Price(P)
Product Category
D, M
Product Category and Customer Type
D, M
Product Category and Customer Number
D, M

Read here about creating price codes for a Customer.

Read here about creating price codes for an Item.

Read here about creating price codes for a Customer Type.

Read here about creating price codes for a Product Category.