An open-source analytics platform, PostHog is similar to Google Analytics but allows you to review data that G.A. won't expose.

  • Shows you how people found your site and how they explored it.
  • Supports keyword and campaign tracking.  Google Analytics compares
    • Your ads
    • Email newsletters
    • Affiliate campaigns
    • Referrals
    • Paid links
    • Keywords on search engines
    • Unlike Google Analytics, however, PostHog allows for more detailed tracking down to the IP or session of the person

Here's how to get started.

First, set up a PostHog account, then login to their dashboard.

  • Step 1: When you create a new organization, select Web as the app platform.
  • Step 2: Note the code snippet. All we need is the API Key which will use something like this: phc_xxXXxxx1xxxxxxxxxxXX1XXxxxxXxX1XX1xxXXxxxxX

Second, on your website, navigate to System Management | Site Settings | Main Settings. Plug-in that key you just copied into the PostHog API Key field.